INTERNATIONAL CONFERENCE ON INNOVATION & ENTREPRENEURSHIP
ICIE Agenda 2021
| Time | Event | Link |
| 10.30 am – 10.45am | OPENING & WELCOME |
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| 10.45am – 11.00am |
WELCOME ADDRESS Prof Ir.Ts.Dr Vinesh Thiruchelvam Deputy Vice Chancellor Asia Pacific University of Technology & Innovation
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| 11.00am – 11.45am |
KEYNOTE ADDRESS 1 Prof. Dr. Patrick Kee Peng Kong Vice Chancellor Manipal International University
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| 11.45am – 12.30pm |
KEYNOTE ADDRESS 2 Prof. Dr. Dileep Kumar M Professor of Research, Entrepreneurship, OB, HRM & Strategy
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Parallel Session 1 12.30 pm – 1.30 pm |
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ROOM 1 – SOCIAL MEDIA AND MARKETING MODERATORS: DR. JUGINDAR SINGH & ABDULAHII DIABLO |
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| Time | Presenter / Topic | Link |
| 1230 – 1250 |
Dr. Behrang Samadi Asia Pacific University of Technology & Innovation The Heterogeneity of Family Firms in Electronic Commerce Deployment (A Research on Succession in Family SMEs) |
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| 1250 – 1310 |
Dr. Chia Kei Wei Asia Pacific University of Technology & Innovation An Exploratory Study of Marketing Communication in Scuba Diving Business: A Case of Nusa Penida, Indonesia |
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| 1310 – 1330 |
Dr. Lim Li Chen Asia Pacific University of Technology & Innovation Predictors of E-Payment Adoption among working adults in Kuala Lumpur, Malaysia |
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ROOM 2 – ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENT
MODERATORS: DR. DEEPARECHIGI A/P VASHU & ELSE PUTI BENDANG |
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| 1230 – 1250 |
Dr. Nur Atikah A Rahman Universiti Sains Malaysia The Role of Personal Branding for Professional Digital Footprint: Facing Employer’s Cybervetting in Recruitment |
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| 1250 – 1310 |
Dr. Mohamad Saifudin Mohamad Saleh Universiti Sains Malaysia International Student Perceptions towards a Sustainable University Brand: Universiti Sains Malaysia |
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| 1310 – 1330 |
Dr. Ibiwani Hussain Asia Pacific University of Technology & Innovation Effect of Economic Growth, Employment Security and Income Distribution Towards Extending Employment among Older Employees in Malaysia |
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ROOM 3 – ACCOUNTING, FINANCE AND QUANTITATIVE STUDIES MODERATORS: KUMARESU MURUGASU & SAMIHA SALIM ALI AL MUHAIDHR |
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| 1230 – 1250 |
Sarah Musa Asia Pacific University of Technology & Innovation Application of Machine Learning in Automobile Insurance Fraud Detection |
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| 1250 – 1310 |
Kavitha Arunasalam Asia Pacific University of Technology & Innovation Malaysian Taxpayers Acceptance on the Implementation of Digital Service Tax |
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| 1310 – 1330 |
Sireesha Prathi Gadapa Asia Pacific University of Technology & Innovation Refinery Intervention Treatment via Adapted Class-wide Peer Tutoring for Online Digital Learning in Asia Pacific University, Malaysia |
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ROOM 4 – ACCOUNTING AND FINANCE MODERATORS: MEERA EESWARAN & NAGASUNDARI A/P SELVARAJ |
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| 1230 – 1250 |
Sharizan Binti Abdul Rashid
Asia Pacific University of Technology & Innovation The Impact of Covid-19 On Financial Markets and Institutions: A Literature Review |
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| 1250 – 1310 |
S.Swathi Sri Ramakrishna college of arts and science
A Study on Employee’s Involvement in Decision Making Progress |
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| 1310 – 1330 |
Lim Fung Xin Asia Pacific University of Technology & Innovation Emerging Technologies to Detect Fraud in Audit Testing: A Perception of Malaysian Big Four Auditors |
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ROOM 5 – ACCOUNTING, FINANCE AND QUANTITATIVE STUDIES MODERATORS: FIONA LALITHA SADAGOPAN& NWOSU ANTHONY CHINENYE |
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| 1230 – 1250 |
G. Kavitha PSGR Krishnamal College for Women Financial Wellness |
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| 1250 – 1310 |
Dr. K Kavita PSGR Krishnamal College for Women A Exploring the Concept of Computational Thinking in STEAM Education |
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| 1310 – 1330 |
Dr. K Kavita PSGR Krishnamal College for Women Modern Technology in Teaching Learning |
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LUNCH BREAK 1.30pm – 2.30pm |
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Parallel Session 2 2.30 pm – 3.30 pm |
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ROOM 1 – SOCIAL MEDIA AND MARKETING MODERATORS: DR. JANITHA KULARAJASINGAM & ABDULAHII DIABLO |
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| 1430 – 1450 |
Dr. Chia Kei Wei Asia Pacific University of Technology & Innovation Factors Influencing Esports Viewership in China: An Application of Theory of Planned Behaviour |
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| 1450 – 1510 |
Tee Poh Kiong Asia Pacific University of Technology & Innovation A Comparative Study between Indonesian and Malaysian on Society’s Intention to Use the Electronic Payment System |
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| 1510 – 1530 |
Dr. Behrang Samadi Asia Pacific University of Technology & Innovation The Moderating Role of ‘Family (Strategic) Orientation’ on Family SMEs’ EC Adoption: (A Research on Family SMEs’ Individual Context of Behavior) |
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ROOM 2 – ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENT MODERATORS: DR. DEEPARECHIGI A/P VASHU & ELSE PUTI BENDANG |
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| 1430 – 1450 |
Zhang Yapei Asia Pacific University of Technology & Innovation Predictors of Helping Behavior Among SME Employees in Kuala Lumpur, Malaysia: A Pilot Study |
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| 1450 – 1510 |
Dr. Jugindar Singh
Asia Pacific University of Technology & Innovation Employee Retention by Career Development, Engagement and Work Life Balance during the Covid-19 Crisis |
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| 1510 – 1530 |
Yip Sook Yee Asia Pacific University of Technology & Innovation Exploring People’s Intention to Become Gig Workers: A Qualitative Study Among Professionals Engaged as Gig Workers in the ICT Sector in Kuala Lumpur |
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ROOM 3 – ACCOUNTING, FINANCE AND QUANTITATIVE STUDIES MODERATORS: KUMARESU MURUGASU & SAMIHA SALIM ALI AL MUHAIDHR |
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| 1430 – 1450 |
Ng Wei Ling Asia Pacific University of Technology & Innovation Factors Influencing the Adoption of Big Data Analytics: A Study on The Financial Industry in Malaysia |
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| 1450 – 1510 |
Nadiah Suki Asia Pacific University of Technology & Innovation Youth Awareness of The Ombudsman for Financial Service Malaysia |
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| 1510 – 1530 |
Hamzah Majah Seychelles Police, Asia Pacific University of Technology & Innovation Forensic Accounting Tools to Fight Against Fraud Prevention and Detection in The Private Sector of Malaysia |
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ROOM 4 – ACCOUNTING AND FINANCE MODERATORS: MEERA EESWARAN & NAGASUNDARI A/P SELVARAJ |
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| 1430 – 1450 |
Fong Wan Jen Asia Pacific University of Technology & Innovation An Exploratory Study on The Factors Influencing Continuance Usage Intention Towards Mobile Payment of Financial Technology (Fintech) – A Quantitative Study Among Users In Kuala Lumpur, Malaysia. |
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| 1450 – 1510 |
Dr. M Muthu Vadivoo State Institute of Commerce Education India Today in Green Banking |
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| 1510 – 1530 |
P. B. Deepa St.Francis College, Koramangala, Bengaluru Factors Impact on Retail Investor’s Investment Performance in Bengaluru City |
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ROOM 5 – INNOVATION & TECHNOLOGY MODERATORS: FIONA LALITHA SADAGOPAN& NWOSU ANTHONY CHINENYE |
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| 1430 – 1450 |
Hari Priya Somasundaram PSGR Krishnamal College for Women Breakthrough the Innovation and Technology |
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| 1450 – 1510 |
Dr. L. Nithya PSGR Krishnamal College for Women Breakthrough the Innovation and Technology |
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| 1510 – 1530 |
Dr. N. Chandrakala Dr.N.G.P.Arts and Science College A Study on Survival and Revival Strategies Adopted by the Manufacturing Sectors in India |
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Parallel Session 3 3.30 pm – 4.30 pm |
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ROOM 1 – SOCIAL MEDIA AND MARKETING MODERATORS: DR. THILAGESWARY ARUMUGAM & SAVINASH NAIR |
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| 1530 – 1550 |
Dr. Morakinyo Dada Asia Pacific University of Technology & Innovation The Impact of Attractiveness, Content, Reputation, and Trustworthiness of Social Media Influencers on Purchase Intention among Young Adults in Punjab, Pakistan |
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| 1550 – 1610 |
Tsabitah Ramadhanthi Asia Pacific University of Technology & Innovation Transactional and Transformational Leadership Styles as Predictors of Employee Performance During the Covid-19 Crisis and the Mediating Role of Organisational Culture |
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| 1610 – 1630 |
Dhanalakshmi P Government Polytechnic College for Women, Madurai Customer Satisfaction towards Green Marketing |
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ROOM 2 – ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENT MODERATORS: DR. BEHRANG SAMADI & RADHAY NILESHA VAISHNAVI |
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| 1530 – 1550 |
Aminath Zafra Rasheed Asia Pacific University of Technology & Innovation Differences between Employers and Undergraduates on the Employability Skills Among Fresh Graduates in the Maldives |
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| 1550 – 1610 |
Dr. Sharifah Nadiah Syed Mukhiar University Sains Malaysia Conceptualising Identity Negotiation through Symbolic Consumption in Malaysian Muslim Converts |
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| 1610 – 1630 |
Mahdi Abolfazly Asia Pacific University of Technology & Innovation Perceptions of Communication Efficacy Among Afghanistan Government Employees and Their Customers |
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ROOM 3 – ACCOUNTING, FINANCE AND QUANTITATIVE STUDIES MODERATORS: SUERAYA MOHAMAD ALWIE & LIM FUNG XIN |
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| 1530 – 1550 |
Dr. Tan Chye Cheah Asia Pacific University of Technology & Innovation Sentiment Analysis of 10-K Reports using Term Frequency Comparative Approach: A Preliminary Study |
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| 1550 – 1610 |
Ng Li Xin Asia Pacific University of Technology & Innovation The Impact of Implementing Robotic Process Automation (RPA) on the Internal Audit Function: A Malaysian Study |
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| 1610 – 1630 |
Aina Nursyahmi Mohd Rizal Asia Pacific University of Technology & Innovation The Impacts of Money Laundering Activity and AML Frameworks on the Bank Employees in Malaysia |
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ROOM 4 – ACCOUNTING AND FINANCE MODERATORS: RAHILAH AHMAD & AJENG DINI RIYANTI |
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| 1530 – 1550 |
Liew Mei Kay Mei Kay Asia Pacific University of Technology & Innovation Factors Influencing Income Tax Evasion in Kilang Vally, Malaysia |
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| 1550 – 1610 |
Chung Sher Ying Asia Pacific University of Technology & Innovation An Increase of Accounting Fraud: The Perception of Accountants Toward Integrating Forensic Accounting Education into Accounting Program in Universities In Malaysia. |
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| 1610 – 1630 |
Xie Tien, Nelson Chung Asia Pacific University of Technology & Innovation Tax Evasion in Malaysia: A Study From Tax Payer’s Perceptive |
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ROOM 5 – BUSINESS & MANAGEMEN MODERATORS: DR. RAVINDRA KUMAR PERUMAL & YUSUF DAYYABU |
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| 1530 – 1550 |
Zoeb Ur Rahman Manipal International University An Ethically Viable Model for the Business Sustainability of Ready-Made Garments Companies in Bangladesh |
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| 1550 – 1610 |
Dr. Siti Haryani Mat Yusoff Manipal International University The Inclusion of Islamic Perspectives in the Theory of Planned Behavior |
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| 1610 – 1630 |
Dr. Ridzuan Masri Manipal International University The Diffusion of Innovation in the Medical Technology Industry in the Industrial Revolution (IR4.0) |
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| 1630 – 1650 |
Zarith Nurzafirah Manipal International University Impact of Digitalization and Analytical Skill on Management Accounting Practice in Small and Medium Enterprise: A Conceptual Framework |
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Parallel Session 4 4.30 pm – 5.30 pm |
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ROOM 1 – SOCIAL MEDIA AND MARKETING MODERATORS: DR. THILAGESWARY ARUMUGAM & SAVINASH NAIR / SIVA SANKARI |
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| 1630 – 1650 |
Fahizah Shamsuddin Asia Pacific University of Technology & Innovation An Exploratory Study on The Attributes of Korean Drama Binge Watching Towards Millennial in Malaysia |
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| 1650 – 1710 |
Sindhu Paneer Selvam Asia Pacific University of Technology & Innovation Situational Factors And E-Groceries Shopping Intention by Working Mothers During Covid-19 Pandemic |
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| 1710 – 1730 |
Dr. Nur Shazana Abdul Rani Manipal International University Modality Used in Prime Minister Speech Text During Covid-19: A Critical Discourse Analysis |
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ROOM 2 – ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENT MODERATORS: MS ROHIZAN & AYOB ISSA M ABUJANAH |
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| 1630 – 1650 |
Mousyaddah Emamdin Asia Pacific University of Technology & Innovation The role of mindfulness on employee engagement, employee well-being and workplace stress within the financial services industry in Mauritius |
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| 1650 – 1710 |
Dr. Sharifah Nadiah Syed Mukhiar Universiti Sains Malaysia Symbolic Process Appeal in Energy Corporate Advertising: A Cross-Cultural Comparison between the United States and Malaysia |
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| 1710 – 1730 |
Nur Faiza Ishak Asia Pacific University of Technology & Innovation Public Procurement to Meet Sustainable Policy Goals in Malaysia’s Public Sector: A Preliminary Study |
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ROOM 3 – FINANCE AND MANAGEMENT MODERATORS: SUERAYA MOHAMAD ALWIE & LIM FUNG XIN / SOFI SAIMON |
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| 1630 – 1650 |
Dr. Chok Nyen Vui Manipal International University The Effects of Lifestyle, Emotions, Brand Trust, Merchandise Visuality on Consumer Spending Intention During Covid-19 Outbreak |
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| 1650 – 1710 |
Azizah Saban Manipal International University] Review on Technical Analysis of Efficeint Market Hypothesis in Cryptocurrency Price Prediction |
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| 1710 – 1730 |
Gulraiz Zaman Asia Pacific University of Technology & Innovation The Effects of Market Orientation and Manager’s Innovativeness on Financial Business Performance of Companies in Pakistan |
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ROOM 4 – ACCOUNTING AND FINANCE
MODERATORS: RAHILAH AHMAD & AJENG DINI RIYANTI / NAGASUNDARI SELVARAJ |
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| 1630 – 1650 |
Salaar Khan Asia Pacific University of Technology & Innovation Integration of Artificial Intelligence in Auditing: The Effect on Auditing Process in Malaysia |
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| 1650 – 1710 |
Gaitridhevy Rajaram Asia Pacific University of Technology & Innovation The Impact of Divident Policy In Share Price Volatility: A Quantitative Study In The Malaysian Stock Market. |
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| 1710 – 1730 |
Nagasundari Selvaraj Asia Pacific University of Technology & Innovation Corporate Governance Mechanism and Financial Statement Fraud: The Compliance To MCCG 2017 During Covid-19 Pandemic |
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ROOM 5 – TECHNOLOGY & MANAGEMENT
MODERATORS: NOORNEDA MUTALIP LAIDEY & CHUNG SHER YING / ELSA PUTI BENDANG |
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| 1630 – 1650 |
Dr. Azmath Rukhsana Bms College for Women, Basavanagudi Bengaluru Design Thinking for Innovation Tool Learning Launch |
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| 1650 – 1710 |
Dr. Sharon Sri Ramakrishna Colege of Arts and Science Knowledge and Attitude towards Fertility among Married Couples in Selected Fertility Centers in Coimbatore |
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| 1710 – 1730 |
Dr. A. Sulekha VLB Janakiammal College Of Arts And Science Business Challenges and HR Trends during Covid |
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Closing Ceremony 17.45 pm – 18.30 pm |
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| Time | Presenter / Topic | Link |
| 1745 – 1850 |
Conference Chair Dr. Dhamayanthi Arumugam Asia Pacific University of Technology & Innovation Closing Ceremony |
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©ICIE2021 – Agenda Team (Dr. Ryan Ho & Dr. Janitha)